Richard Petty Enterprises
Charlotte, NC

Today Pit Road Prints under license and partnership with the Official NASCAR Members Club launched Pit Road Prints (www.PitRoadPrints.com); exclusive NASCAR artwork under official license of NASCAR.

Official NASCAR Member Artist Eric Soller presented 7 time NASCAR Cup winner Richard Petty with the first Signed and Numbered, (No. 43 of 5000) Limited Edition “Pit Road” print of the NASCAR Competition Art Series. Richard Petty, the National Chairman of the Official NASCAR Members Club was elated and was quoted saying, “This is the first time finishing No. 43 of 5000 isn’t so bad…” Richard Petty’s No. 43 car is infamous in the sport of Stock Car Racing and Petty is a true legend of the sport.

Pit Roads Prints choose the 2008 Official NASCAR Members Club National Convention (Charlotte NC May 14-17) as the backdrop to the much anticipated release of the NASCAR Competition Art series by Artist Eric Soller. Soller, the Creative Director the Official NASCAR Members Club since inception, was very pleased with the event and Rich Petty’s reception. “I though it went very well,” said Soller. “Richard Petty is a true Legend of the sport and it is an honor to work with him. I wanted to give him print No. 1, but I gave that to my mom for Mothers Day.” Soller’ “Petty Pit Road” will be released in September of 2008.

Pit Road Prints (www.PitroadPrints.com) reserved and assigned the first 150 Signed and Numbered, Limited Edition “Pit Road” prints for the registered attendees of the 2008 Official NASCAR Members Club National Convention. All NASCAR Official Members in attendance at Petty Enterprises we excited to meet “The King” and participate in time stamping a piece of NASCAR history.

About Pit Road Prints®

Pit Road Prints.com, a KDAA, Inc. company is rapidly becoming an industry leader specializing in sports memorabilia, services and products in coordination with NASCAR. Specializing in Direct Marketing and Customer Acquisition for the Official NASCAR Members Club, KDAA designs custom Affinity Credit Solutions, Brand Loyalty Programs and Membership Perks Programs for NASCAR.

Through the use of strategic Direct Response Marketing Campaigns, including television infomercial, radio spot ads, online marketing, inbound and outbound telephony sales, KDAA has helped major brands build high margin customer acquisition campaigns to increase the profits of licensed products and services. KDAA has effectively negotiated and implemented direct marketing campaigns via unique licenses for an array Fortune 500 companies including Budweiser, MLB and NASCAR.

Accretive, KDAA’s Event Management and Sports Marketing Division conducts lead generation campaigns for NASCAR at over 38 races annually. Post segmenting into member groups and allocating brand benefits according to consumer value, Accretive bundles products and services together with NASCAR Membership. The Bundled Product Membership Offer (BPMO™) is the exclusive acquisition campaign of the Official NASCAR Members Club and has generated over one million leads, contacted over 100,000 NASCAR enthusiasts, and acquired over 50,000 gross memberships to date.

About NASCAR®

The National Association for Stock Car Auto Racing, Inc. (NASCAR), which began in 1948, is the sanctioning body for one of America's premier sports. NASCAR is the no. 1 spectator sport -- holding 17 of the top 20 attended sporting events in the U.S.; the no. 2 rated regular season sport on television with broadcasts in more than 150 countries, and has 75 million fans that purchase more than $2.1 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as a result, more Fortune 500 companies participate in NASCAR than any other sport. NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series, and the NASCAR Craftsman Truck Series) as well as eight regional tours and one local grassroots series. NASCAR sanctions 1,500 races at over 100 tracks in 38 states, Canada and Mexico. Based in Daytona Beach, NASCAR has offices in Bentonville (Ark.), Charlotte, Concord (N.C.), Conover (N.C.), Los Angeles, New York, Mexico City and Toronto.

About The Official NASCAR® Members Club

The Official NASCAR Members Club is a member organization designed to strengthen the every day connection between NASCAR fans and upgrade their relationship with the sport they love. The NASCAR Members Club is the only members club licensed by NASCAR and is open to all race fans age 13 and above. The Official NASCAR Members Club is adding exclusive "Members Only" access opportunities, benefits and rewards every day. Some of the first exciting rewards include:

• Opportunities to receive unique behind-the-scenes access an experiences, such as NASCAR VIP treatment at NASCAR races
• Special events and race week parties at and away from the track
• The Official Member magazine that includes lifestyle stories from top drivers, teams, NASCAR legends and other Club members
• On-going communications, including NASCAR inside information, e-mails, updated Club information in the members only newsletter and access to an exclusive members only website Exclusive "Members Only" merchandise and "First Look" access to authentic NASCAR items, collectibles and apparel lines
• Special deals, offers and NASCAR partner discounts
• Inclusion in local chapter organizations that exists in over one thousand local communities with activities including race-viewing parties and other special Club Member events