FOR IMMEDIATE RELEASE
Charlotte, NC
May 15, 2008
Official
NASCAR Members Club Launches Competition Art Series
Official NASCAR Members Club
artist Eric Soller launched his Competition Art Series titled "Pit
Road" via an exclusive distribution agreement with Pit Road Prints. The Competition Art Series
portrays authentic and detailed images of NASCAR competition from an
insider's perspective and is an exclusive product of the Official
NASCAR Members Club, whose mission is to bring NASCAR fans closer to
the sport they love.
Pit Roads Prints chose the
2008 Official NASCAR Members Club National Convention as the backdrop
for the much-anticipated release of the first print in the "Pit Road"
series. Pit Road Prints reserved the first 150 Signed and Numbered,
Limited Edition "Pit Road" prints for the registered attendees of
the 2008 ONMC National Convention.
Eric Soller also presented
seven-time NASCAR Sprint Cup Champion, Richard Petty, with the Signed
and Numbered (No. 43 of 5000) Limited Edition "Pit Road" print.
Richard Petty, the National Chairman of the Official NASCAR Members
Club, was elated and proud to receive the first print. Richard Petty's
#43 car is famous in stock car racing and "The King" is a true legend
of the sport.
All Official NASCAR Members
in attendance at Petty Enterprises were excited to meet "The King"
and participate in the time-stamping of this piece of NASCAR history.
Soller, the Creative Director for the ONMC since its inception, was
very pleased with the event and Richard Petty's reaction. "I am
thrilled with everyone's response," said Soller. "Richard Petty
is a true Legend of the sport and it is an honor to work with himÉthis
is a dream come true for me." Pit Road Prints plans to utilize the
"Pit Road Series" to increase awareness and value for the Official
NASCAR Members Club.
About the Official NASCAR
Members Clubª
The Official NASCAR Members
Club is the only official fan membership organization licensed by NASCAR.
Membership enables fans to become Official Members of NASCAR, and thus
enjoy VIP Insider status and access to exclusive events, information,
merchandise, deals, discounts and other benefits. The Club aggregates
rewards and assets from the entire sport, enabling its members to get
closer to the sport and the sport to more accurately and efficiently
connect with its fans. Fans can join the Official NASCAR Members
Club by going to www.NASCAR.com and clicking on the Members Club button
on the left side of the home page.
About NASCAR¨
The National Association for Stock Car Auto Racing, Inc. (NASCAR), celebrating 60 years in 2008, is the sanctioning body for one of North America's premier sports. NASCAR is the No. 1 spectator sport Ð holding 17 of the top 20 highest attended sporting events in the U.S., and is the No. 2 rated regular-season sport on television. NASCAR races are broadcast in more than 150 countries and in more than 30 languages. NASCAR fans are the most brand loyal in all of sports, and as a result more Fortune 500 companies participate in NASCAR than any other sport.
NASCAR consists of three national
series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and
NASCAR Craftsman Truck Series), four regional series, and one local
grassroots series, as well as two international series. NASCAR sanctions
more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada
and Mexico. Based in Daytona Beach (Fla.), NASCAR has
offices in New York, Los Angeles, Charlotte (N.C.), Concord (N.C.),
Conover (N.C.), Bentonville (Ark.), Mexico City, and Toronto.
About Pit Road Prints¨
Pit Road Prints, a KDAA, Inc.
company, is an industry leader specializing in sports memorabilia, services
and products in coordination with NASCAR teams, sponsors, licensees
and stakeholders. KDAA specializes in direct marketing and customer
acquisition for clubs, associations and product/service providers who
are looking to reach NASCAR fans.
Through the use of strategic
direct response marketing campaigns, including television infomercials,
radio spot ads, online marketing campaigns, and inbound and outbound
telephony sales, KDAA has helped major brands build high-margin customer
acquisition campaigns to increase the profits of licensed products and
services. KDAA has effectively negotiated and implemented direct marketing
campaigns via unique licenses for an array Fortune 500 companies including
Budweiser, MLB and NASCAR.